Guaranteed Savings Opportunity to upsell and cross-sell through the Guaranteed Savings program for mass market customers, especially leveraging Con Edison Natural Gas offerings to expand residential client base and increase contract stickiness.

ESCO Partnerships Leverage ABC Energy's ESCO partnerships to propose bundled products such as Price to Beat, Green, and home warranty with existing commercial and residential clients, expanding portfolio and competitive differentiation.

New York Focus Strategic emphasis on New York, New Jersey, Connecticut, and Pennsylvania presents a targeted market expansion plan; develop regional campaigns highlighting transparent rates and sustainability messaging to capture local utility program opportunities.

Energy Efficiency Promote affordable energy efficiency solutions with and without financing; offer free energy audits to identify upgrade opportunities, grants, and potential ROI to drive upsell of efficiency projects and long-term service contracts.

Data and Digital Capitalize on the tech stack and digital marketing channels (Google Ads, DoubleClick, analytics) to optimize lead generation, track conversions for mass market programs, and tailor fixed vs market-based rate offers for commercial clients.