Growing Thought Leadership Abel Communications has recently launched on-demand Thought Leadership programs such as Expertise, Amplified, demonstrating their focus on positioning clients as industry experts. This offers an opportunity to sell content development, media training, and executive branding services.

Award Recognition Receiving multiple PRSA Best in Maryland Awards positions Abel as an award-winning agency, which can be leveraged to attract higher-profile clients or expand existing client relationships through its proven success in public relations campaigns.

Partnership Expansion The recent partnership with Soccer Shots for a national PR campaign suggests ongoing opportunities in youth sports, community engagement, and nonprofit sectors where Abel's relationship-building expertise can be a valuable differentiator.

Digital and Creative Services Investment in hiring a Chief Digital Officer and Creative Director indicates a strategic push into digital transformation and creative campaigns, opening avenues to upsell integrated marketing, digital strategy, and creative content services.

Regional Presence and Impact With a focus on Baltimore and community-oriented projects like Boost Bmore, Abel is positioned to target local businesses and nonprofits seeking tailored PR solutions, presenting a sales opportunity for regional outreach and community engagement campaigns.