High-Value Training Target ABI for enterprise-level professional image and etiquette programs, highlighting the founder's credentials and affiliations to position the company as a premier partner for leadership development, onboarding, and corporate culture initiatives.

Executive Outreach Leverage Leah Hawthorn’s network as a certified coach and facilitator with connections to the Protocol School of Washington and Defense Acquisition University to approach defense, government contracting, and large corporate clients seeking high-society protocol and social intelligence training.

Digital Presence Utilize existing tech stack (WordPress, AWS) to boost inbound inquiries with targeted content on social intelligence, corporate image, and etiquette, and run lead magnets such as webinars or short courses to capture mid-market clients.

Revenue Dialogue Given current revenue range, pursue tiered offerings (workshops, coaching, certification programs) for SMEs up to large enterprises to expand average deal size and create recurring engagements with annual training licenses or retainer-based programs.

Competitive Differentiation Differentiate from peers by emphasizing hands-on, certification-backed training and global etiquette standards, leveraging the founder’s mastery and university-level affiliations to win contracts against similarly sized competitors.