Niche Market Focus ABI specializes in professional business etiquette and social intelligence training, targeting organizations and individuals seeking to enhance their corporate image and interpersonal skills, presenting opportunities to offer tailored training programs for corporate clients or high-net-worth individuals.

Growth Potential With an estimated revenue range of 1 million to 10 million, ABI demonstrates solid revenue performance in a specialized industry, indicating room for expansion through additional workshops, corporate partnerships, or new market segments.

Thought Leadership Led by Leah Hawthorn, a certified etiquette expert and trainer affiliated with prestigious institutions, ABI's leadership credentials suggest opportunities to position the company as a premium brand for high-end corporate training and executive coaching services.

Technology Utilization Leveraging a tech stack that includes MySQL, jQuery, and SEO tools, ABI is well-positioned to expand its digital offerings—such as virtual training courses or online certification programs—to scale its reach and attract geographically dispersed clients.

Market Positioning Compared to similar entities like The Emily Post Institute, ABI’s smaller team and personalized approach offer potential for customized service packages, creating unique sales opportunities in boutique executive development and personalized social intelligence coaching.