Product Diversity Aborder Products offers a diverse range of consumer goods, including kitchen appliances, home decor, and pet products, indicating opportunities to cross-sell product categories to existing customers.

Affordable Quality The company's focus on providing high-quality, durable products at competitive prices positions them well to target cost-conscious consumers seeking value, opening avenues for value-driven marketing campaigns.

Online Presence With active sales channels on Amazon and Walmart.com, there are potential sales opportunities to expand into additional e-commerce platforms or enhance digital marketing efforts to reach a broader customer base.

Growth Potential Operating within the manufacturing industry with a revenue under $10 million, Aborder Products is positioned for growth, presenting opportunities for B2B partnerships with larger retail firms or distributors.

Technological Engagement Utilizing various web and tech tools like Wix and Google indicates a digital-savvy approach, which can be leveraged for targeted advertising, data analytics, and customer engagement strategies to increase sales.