Strategic Partnership AB&R has recently partnered with Zebra Technologies to expand its RFID portfolio and interoperability. This collaboration signals a joint go-to-market approach that can open cross-sell opportunities for complementary hardware, software, and services in enterprises seeking end-to-end traceability and asset tracking solutions.

Industrial Scale With 51-200 employees and a revenue range of 50 to 100 million, AB&R operates at a mid-market to lower-enterprise level, suggesting a focus on mid-sized manufacturers, logistics providers, and facilities management that require scalable IoT and RTLS solutions, offering a reliable entry point for expanded procurement programs.

Expand Asset Recent product development efforts aim at automating asset tracking and Maximo-related transactions, indicating a potential upsell to customers using IBM Maximo or similar EAM platforms, as well as IT/OT integration projects that require robust data capture, mobile tooling, and desktop workflows.

Industry Recognition Consistent recognition as a Top Company to Work for in Arizona enhances AB&R’s credibility in regional government and enterprise accounts, presenting an opportunity to pursue public sector bids, local manufacturing initiatives, and workforce-centric supply chain projects.

Global Reach & Services Positioned as a global IoT solutions leader with services spanning labeling, real-time visibility, and preventative maintenance, AB&R offers a broad solution stack suitable for customers seeking end-to-end supply chain visibility, compliance labeling, and asset lifecycle management across industries.