Community Value Capitalize on AFM's strong community and family-oriented positioning to propose partnerships with local schools, youth programs, and community centers to expand enrollment through referral programs and introductory fencing classes.

Youth Championship Enhance Leverage the No. 1 national youth club ranking to pitch sponsorships, clinics, and summer camps for youth athletes, as well as branded events to attract families seeking competitive yet holistic fencing experiences.

Expansion Readiness Target opportunities to scale or replicate the academy model in nearby regions by offering franchising or licensing discussions, leveraging AFM’s proven framework for training and life skills, coupled with a scalable technology stack.

Digital Presence Utilize the existing WordPress site and analytics to drive lead capture for program enrollments, trial classes, and family memberships; propose enhanced digital marketing, SEO, and retargeting to boost new member acquisition.

Strategic Partnerships Explore partnerships with fencing equipment suppliers, local gyms, and youth organizations to provide bundled offers, sponsored events, and equipment sponsorships that increase average order value and long-term retention.