Self Service ACA Target small employers needing ACA reporting; leverage the beta self-service tool to offer a fast, easy path to compliance. Use forms-express to attract SMBs and position for upsell to full-service tracking and IRS filing.

Automation & Audit Highlight robust data integration and automated ACA reporting with audit tools to reduce compliance risk, ensure data accuracy, and support HR teams handling complex datasets.

Regulatory Demand ACA reporting remains a continuing obligation despite political uncertainty, creating a durable need for Accord's platform and services across small and mid-size employers.

SMB Positioning Differentiate from large vendors by focusing on SMBs, offering quick deployment, cost-effective pricing, and high-touch support; explore partnerships with payroll providers to expand reach.

Growth Partnerships Cross-sell opportunities include year-end 1094/1095-C filing and full-service tracking; leverage existing platform for broader service offerings and geographic expansion in the U.S.