Insights

Agency-focused ERP Accountability positions itself as the financial backbone for advertising and agency networks across 30+ countries, highlighting a strong fit for multinational agency groups seeking unified financial data and reporting.

Recent QuickSight Launch The May 2026 release of QuickSight indicates momentum in integration and analytics capabilities, presenting an opportunity to upsell advanced BI and real-time insights to current and new agency clients.

Key Client Reach Existing partnerships with prominent agencies such as Wieden+Kennedy, Hill Holliday, Deutsch, Barkley, and Excel Sports Management demonstrate credibility and a pathway to expand within large, creative networks.

Security and Compliance With a focus on centralized financial data and reporting, there is potential to emphasize governance, security, and compliance features to resonate with agencies managing multi-country operations and client audits.

Growth and Education Historical initiatives like certification programs, master classes, and platform strategy events indicate a willingness to invest in developer and finance workforce enablement, offering a route to premium training partnerships and added-value services.

Similar companies to Accountability

Accountability Tech Stack

Accountability uses 8 technology products and services including HubSpot Analytics, Amazon Web Services, WordPress, and more. Explore Accountability's tech stack below.

Media & News

Accountability's Email Address Formats

Accountability uses at least 4 email formats:
Accountability Email FormatsExamplePercentage
First@accountabilityaccess.comJohn@accountabilityaccess.com
65%
F.Last@accountabilityaccess.comJ.Doe@accountabilityaccess.com
35%
First@counta.comJohn@counta.com
75%
Last@counta.comDoe@counta.com
25%

Frequently Asked Questions

What is Accountability's official website and social media links?

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Accountability's official website is counta.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Accountability generate?

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As of August 2026, Accountability's annual revenue is estimated to be $25M - $50M.

What is Accountability's SIC code and NAICS code?

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Accountability's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Accountability have currently?

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As of August 2026, Accountability has approximately 29 employees across 4 continents, including North America, Oceania and Asia. Key team members include President & Owner: R. N., Founder And Chief Architect: T. M. and Owner: D. N. Explore Accountability's employee directory with LeadIQ.

What industry does Accountability belong to?

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Accountability operates in the Advertising Services industry.

What technology does Accountability use?

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Accountability's tech stack includes HubSpot Analytics, Amazon Web Services, WordPress, Postman, Shopify, Mailchimp, Microsoft 365 and Nginx.

What is Accountability's email format?

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Accountability's email format typically follows the pattern of First@accountabilityaccess.com. Find more Accountability email formats with LeadIQ.

When was Accountability founded?

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Accountability was founded in 2009.
Accountability logo

Accountability

Advertising ServicesNew York, United States11-50 Employees

Accountability is a New York-based provider of agency-focused financial management software that serves as the core financial platform for advertising and marketing agencies across more than 30 countries. The solution consolidates financial data from agency operations, integrates with existing tools, and delivers advanced reporting to support smarter decision-making for clients, including Wieden+Kennedy, Hill Holliday, Deutsch, Barkley, and Excel Sports Management.

In the advertising services sector, Accountability distinguishes itself by offering a specialized, agency-first financial management platform rather than a general all-in-one ERP system. The company maintains a compact, purpose-built team and aims to help agencies improve efficiency, gain visibility, and sustain growth from its base in New York. Recently, in May 2026, Counta announced the launch of QuickSight, illustrating ongoing product development to address agency finance needs.

Section iconCompany Overview

Website
counta.com
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Accountability's revenue is estimated to be in the range of $25M - $50M

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