Insights

Market Positioning Acierto is a leading online insurance and financial product comparator in Spain with a broad product panel and partnerships with major insurers and banks, signaling strong cross-sell opportunities across insurance lines and financing products.

Technology & CX The company emphasizes a digital-first approach complemented by specialized call center teams for qualification interviews, offering a pathway to propose fintech or insurtech solutions that enhance core comparison and underwriting workflows.

Growth & Leadership Since 2007 and now backed by Bauer Media Group with leadership changes in 2021, there is potential for strategic initiatives, product expansions, and regional or vertical growth through integrated marketing and customer acquisition channels.

Financial Health Estimated revenue range of 25 to 50 million USD indicates a scalable mid-market business ripe for partnerships in data analytics, adtech, and enterprise solutions that improve conversion, attribution, and risk assessment.

Strategic Opportunities Existing exposure to multiple insurers, banks, and a dedicated SME health service suggests opportunities for B2B collaborations in wholesale lead generation, API integrations, white-label platforms, and co-branded risk assessment tools.

Similar companies to Acierto

Acierto Tech Stack

Acierto uses 8 technology products and services including Criteo, Microsoft Advertising, Hotjar, and more. Explore Acierto's tech stack below.

Acierto's Email Address Formats

Acierto uses at least 4 email formats:
Acierto Email FormatsExamplePercentage
First.Last@acierto.comJohn.Doe@acierto.com
44%
First.Middle@acierto.comJohn.Michael@acierto.com
34%
First@acierto.comJohn@acierto.com
20%
Last.F@acierto.comDoe.J@acierto.com
2%

Frequently Asked Questions

What is Acierto's official website and social media links?

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Acierto's official website is acierto.com and has social profiles on LinkedIn.

How much revenue does Acierto generate?

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As of August 2026, Acierto's annual revenue is estimated to be $25M - $50M.

What is Acierto's SIC code and NAICS code?

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Acierto's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Acierto have currently?

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As of August 2026, Acierto has approximately 138 employees across 3 continents, including Europe, North America and South America. Key team members include Chief Commercial Officer (exco Member): A. I. H. D., Chief Technology Officer: J. P. U. and Head Of Ux & Product Design: D. L. Explore Acierto's employee directory with LeadIQ.

What industry does Acierto belong to?

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Acierto operates in the Insurance industry.

What technology does Acierto use?

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Acierto's tech stack includes Criteo, Microsoft Advertising, Hotjar, Visual Website Optimizer, Cookiebot, Amazon Simple Email Service, Microsoft 365 and Piwik PRO Core.

What is Acierto's email format?

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Acierto's email format typically follows the pattern of First.Last@acierto.com. Find more Acierto email formats with LeadIQ.

When was Acierto founded?

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Acierto was founded in 2007.
Acierto logo

Acierto

InsuranceCommunity of Madrid, Spain51-200 Employees

Acierto is a Spain-based digital broker and online comparator for insurance and financial products. It collaborates with major insurers and banks to provide a broad range of options that help users find coverage and financing aligned with their needs and budgets. Its offerings span car, motorcycle, home, health, life, travel, and funeral insurance, along with a financing vertical for loans and mortgages, plus a service aimed at helping companies select and manage employee health coverage. A dedicated call center supports customers with product-specific teams conducting qualification interviews for applicants.

Founded in 2007 in the Community of Madrid under the name AsesorSeguros.com, it has evolved into a broad online comparison platform and is part of Bauer Media Group. It has been recognized as the best online brokerage at the Gema awards since January 2021.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2007
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Acierto's revenue is estimated to be in the range of $25M - $50M

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