Non-profit Audience Target the Midwest ACMP chapter as a small non-profit organization with a regional focus (Wisconsin, Indiana, Illinois) and a mission to increase awareness and impact of change management, presenting scalable change management solutions and cost-effective technology to enhance member engagement.

Tech Stack Fit Leverage their current tech stack (Microsoft 365, Google Analytics, Google Tag Manager, AWS) to propose integrated collaboration, analytics, and learning platform enhancements that align with their digital presence and member learning initiatives.

Growth Potential Given revenue in the mid-range and a small staff, position affordable, scalable programs (online learning, virtual events, sponsorship packages) that can drive membership growth and event-driven revenue without overburdening resources.

Alumni and Partnerships Identify opportunities to monetize member networks through sponsorships, corporate partnerships, and credentialing programs, aligning with the chapter’s goal to connect members and organizations in the region.

Competitive Positioning Benchmark against similar bodies (Change Management Institute, PMI, Prosci) to offer differentiators such as localized regional events, practical change management playbooks, and cost-effective software solutions tailored for small chapters.