Acquisition Opportunity Acorn Marketing was acquired by ThinkReservations in early 2024. This creates a potential cross-sell opportunity for ThinkReservations customers to access Acorn’s comprehensive hospitality marketing services, especially in responsive design, local/organic placement, and social media, to boost direct bookings.

Direct Booking Focus The company emphasizes helping lodging properties grow direct bookings through its website and services, including a dedicated education resource (Acorn University) and a site focused on direct growth. This suggests potential for partnerships or bundled offerings with bookings platforms seeking to improve direct channel performance.

Mid Market Fit With 11-50 employees and revenue in the 1–10 million range, Acorn Marketing sits in the mid-market segment. There is an opportunity to offer scalable marketing solutions and tiered services to properties ranging from small inns to larger bed & breakfast operations within the ThinkReservations ecosystem.

Tech Stack Leverage Utilizes WordPress, AWS, Brevo, NextGEN Gallery, Vimeo and other common tools. Sales could target complementary technology integrations, annual maintenance packages, and premium design offerings that enhance client websites and online visibility.

Educational Value Acorn University and education-focused initiatives position the company as a trusted knowledge partner. There is an opportunity to co-create training programs, certified marketing playbooks, and joint webinars for hospitality pros, which can drive long-term client retention and upsell opportunities.