Growing Tech Advocacy ACT | The App Association actively engages with policymakers and hosts industry conferences globally, indicating a strong influence network and opportunities for partnerships or sponsorships in policy and advocacy initiatives.

Innovative Leadership The recent hiring of a former USPTO Chief Communications Officer as Director of Global Communications suggests an emphasis on strategic outreach and reputation management, opening avenues for companies seeking expert communication consultancy.

Focus on Small Business The launch of a report emphasizing small businesses and entrepreneurs highlights opportunities for service providers or solution vendors that cater to SMEs, especially within AI and digital innovation sectors.

Event Participation Active participation in prominent events like SXSW and the Global App Economy Conference signals opportunities for sponsorship, speaking engagements, or collaborative programs to connect with key industry stakeholders.

Government and Legal Engagement Partnerships with organizations like the NMPA and advocacy positions on EU regulation indicate a receptive environment for legal, compliance, and advocacy services targeted at tech firms navigating regulatory landscapes.