Sustainable Innovation Action Point Analytics' partnership with Microsoft and its recognition as SMB Partner of the Year highlight its expertise in leveraging advanced technologies like Azure and Hololens, positioning the company as a cutting-edge analytics provider ready to adopt and implement innovative solutions for clients.

Niche Market Focus Specializing in marketing analytics, Action Point combines data science with creative marketing strategies, presenting a compelling opportunity to serve mid-sized companies seeking advanced analytics-driven marketing improvements.

Strong Industry Ties Collaborations with organizations such as Kirby Group demonstrate opportunities to partner with educational and corporate entities interested in tech-driven community projects, opening doors for expanded portfolio development.

Growing Technological Capabilities The company's recent emphasis on integrating software development with augmented reality and cloud solutions indicates readiness to serve clients looking to adopt emerging tech trends across marketing and business operations.

Market Expansion Potential With a focus on providing seamless analytics and marketing insights, Action Point can target small to medium enterprises in need of data-driven decision-making tools, capitalizing on its specialized expertise and strategic partnerships to broaden its client base.