Actito - Previously Smartfocus

Software DevelopmentEngland, United Kingdom51-200 Employees

Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 600 customers, Message Cloud by SmartFocus sends out 60 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence.  

Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess. 

It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email and personalization across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point. 

At SmartFocus, we created Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we keep up?

Using our software will bring customers into contact with your brand, whatever the device, whatever the channel. It’s a personalized and unforgettable experience.

- Forrester Research, Inc. cited the SmartFocus Message Cloud as a Strong Performer among real-time interaction management suites in its inaugural Wave report on the fast growing RTIM market

- Forrester Research, Inc. named The Message Cloud as a Strong Performer in their Wave report The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016, with the highest score possible in five criteria

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