Growth Potential Active Data operates in the SaaS event management space with a revenue range of 10 to 25 million dollars, indicating a solid market presence and potential for expansion as they continue to develop innovative event hosting solutions.

Technology Stack Utilizing widely adopted technologies such as WordPress, Bootstrap, and Microsoft ASP.NET positions the company as agile and capable of integrating seamlessly with various client platforms, facilitating sales conversations around customization and compatibility.

Market Opportunity With a focus on event ticketing through their latest product WhenNow, they target event hosts seeking to maximize revenue, representing a lucrative niche for sales efforts aimed at organizers, venues, and related service providers.

Competitive Positioning Operating in a competitive landscape alongside players like Lightspeed and Klue, Active Data can leverage its specialized SaaS offerings to differentiate itself and target niches within the event management and software development industries.

Business Development The company's modest employee count and recent product focus on maximizing event profitability suggest opportunities to upsell additional features or integrations, especially to small and medium-sized event organizers looking for efficient, revenue-enhancing solutions.