Growing Revenue Potential Active Data generates substantial revenue in the $10 million to $25 million range, indicating a healthy cash flow and potential for upselling additional services or premium features to enhance their market positioning.

Specialized Event Platform With their flagship product, WhenNow, actively competing to help event hosts maximize revenue, there are opportunities to offer complementary event management and marketing solutions that integrate seamlessly with their SaaS offerings.

Tech Stack Compatibility Using widely adopted technologies like MySQL, ASP.NET, and Nginx, Active Data is open to partnerships involving scalable, reliable, and customizable integrations that could enhance their platform capabilities.

Market Niche Focus Targeting the event ticketing and management sector presents opportunities to develop tailored solutions such as payment gateways, analytics, or attendee engagement tools that add value to their core offerings.

Small but Agile Team With 11 to 50 employees, Active Data remains nimble and responsive, making it easier to implement personalized sales strategies and quickly adopt new technologies or features aligned with their growth objectives.