Asset Funding Active International Canada offers a unique corporate trade model that allows clients to fund advertising using their own products, assets or services, presenting a potential sales angle to marketers seeking non-cash funding and cost-efficient campaigns.

Global Experience With over 30 years of global experience and a track record in corporate trade, target multinational brands or Canadian subsidiaries of global firms that value cross-border expertise and scalable advertising financing solutions.

People & Culture Award-winning culture and high employee engagement can be leveraged to reassure potential clients about collaboration quality, potentially easing adoption cycles for new trade-based advertising programs.

Tech Enablement Utilize a tech stack including iCIMS, HubSpot, Pardot-like tools, and analytics platforms to tailor outreach, automate lead nurturing, and demonstrate measurable ROI for trade-funded campaigns.

Sustainability Angle Position the company’s asset-based funding as a sustainable alternative to traditional cash spending, highlighting efficiency, asset utilization, and potential alignment with clients’ ESG goals to unlock sponsorships and partnerships.