Insights

Growing Revenue Potential With an estimated revenue between 1 million and 10 million dollars, Active Self Protection demonstrates solid financial health, indicating a strong market presence and potential for expansion opportunities within the self-defense and personal safety sector.

Niche Market Focus Specializing in professional self-defense training with a philosophy emphasizing attitude, skills, and planning, ASP appeals to individuals seeking comprehensive personal safety solutions, providing targeted opportunities for customized training programs and supplementary products.

Digital Engagement Active Self Protection maintains an active online presence across social platforms such as Facebook, YouTube, and Twitter, offering multiple channels to connect with their audience, presenting opportunities to leverage digital marketing, content partnerships, or online course expansions.

Tech-Enabled Platform Utilizing a technology stack that includes WooCommerce and cloud-based management tools, ASP is well-positioned to explore new e-commerce initiatives, digital products, or virtual training services to enhance revenue streams and improve customer engagement.

Market Positioning Compared to larger competitors like Front Sight, ASP's smaller team size signifies agility and personalized training services, which can be emphasized in sales pitches to attract clients seeking tailored, high-quality self-defense education or corporate security partnerships.

Active Self Protection Tech Stack

Active Self Protection uses 8 technology products and services including Open Graph, WooCommerce, Cart Functionality, and more. Explore Active Self Protection's tech stack below.

Open Graph

Content Management System

WooCommerce

E-commerce

Cart Functionality

E-commerce

Google Workspace

jQuery Migrate

Javascript Libraries

jQuery Payment

Payment Processing

Cloudflare Bot Management

Security

Max Mega Menu

Widgets

Active Self Protection Email Formats	Example	Percentage
First@activeselfprotection.com	John@activeselfprotection.com	50%
First@activeselfprotection.com	John@activeselfprotection.com	50%

Active Self Protection Email Formats

Example

Percentage

First@activeselfprotection.com

John@activeselfprotection.com

50%

First@activeselfprotection.com

John@activeselfprotection.com

50%

Frequently Asked Questions

What is Active Self Protection's official website and social media links?

Active Self Protection's official website is activeselfprotection.com and has social profiles on LinkedIn.

What is Active Self Protection's NAICS code?

Active Self Protection's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Active Self Protection have currently?

As of January 2026, Active Self Protection has approximately 10 employees across 3 continents, including North AmericaAfricaSouth America. Key team members include Chief Executive Officer: S. W.Chief Marketing Officer: N. W.President: J. C.. Explore Active Self Protection's employee directory with LeadIQ.

What industry does Active Self Protection belong to?

Active Self Protection operates in the Professional Training and Coaching industry.

What technology does Active Self Protection use?

Active Self Protection's tech stack includes Open GraphWooCommerceCart FunctionalityGoogle WorkspacejQuery MigratejQuery PaymentCloudflare Bot ManagementMax Mega Menu.

What is Active Self Protection's email format?

Active Self Protection's email format typically follows the pattern of First@activeselfprotection.com. Find more Active Self Protection email formats with LeadIQ.

When was Active Self Protection founded?

Active Self Protection was founded in 2011.

Active Self Protection

Q: How many employees does Active Self Protection have currently?

Active Self Protection has approximately 10 employees.

Q: What technology does Active Self Protection use?

Active Self Protection's tech stack includes jQuery Payment, oEmbed, Twemoji, Shopify, Priority Hints.

Professional Training and CoachingArizona, United States2-10 Employees

We chose the name ASP as a means of expressing our purpose. "Active Self Protection" is our desire for ourselves and those we train, and it also points to an old term for a small, venomous snake in north Africa famous for its small size but potent bite when threatened. (and famous for being Cleopatra's method of suicide) See the analogy there? A person doesn't need to be big or threatening to be able to defend themselves if they are ready to go. Finally the acronym ASP also leads to our basic philosophy of self-defense, before, during, and after an encounter: Attitude, Skills, Plan. Having the proper Attitude, appropriate Skills, and a good Plan mean everything in a defensive encounter. So use ASP to assess your readiness to defend yourself and your loved ones!

Check out our other ways to connect with us:
https://www.facebook.com/ActiveSelfProtection/
https://www.youtube.com/c/activeselfprotection
https://twitter.com/get_asp

Insights

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Front Sight Firearms Training Institute