Small clinic potential Target the practice for SMB-friendly chiropractic and wellness solutions, highlighting scalable offerings for a two to ten employee operation and potential growth as patient volume increases.

Tech enabled Leverage their active tech stack (WordPress, Shopify, AWS, New Relic, Review Wave) to propose digital marketing, patient engagement, booking optimization, and performance analytics services.

Revenue growth With annual revenue in the multi‑million range, present premium care programs, memberships, and value-added services to diversify revenue and improve patient lifetime value.

Brand expansion Position partnerships and co‑branding with local wellness networks to amplify community presence in Lincoln, NE, and explore cross‑sell with complimentary health services.

Competitive landscape Benchmark against larger chiropractic chains and nearby institutions to craft targeted sales pitches around personalized care, family-focused services, and convenient local access.