ActivePrime Employee Directory

Software DevelopmentCalifornia, United States11-50 Employees

ActivePrime is a software company based in Mountain View, California, that focuses on improving data quality for Salesforce users. Its core offering is an AI-enabled platform designed to identify and resolve data quality issues, starting with a complimentary assessment that evaluates data across seven dimensions and culminates in a guided discussion and remediation using the company’s CleanData solution. The platform supports ongoing data cleansing and includes features intended to catch errors at the point of entry and to generate synthetic data for simulations, helping users maintain cleaner data and test scenarios more effectively. Target customers are Salesforce users seeking to enhance data integrity and reliability within their systems, with the company positioning itself within the software development industry through AI-driven data quality capabilities. ActivePrime operates from Mountain View and serves a client base likely spanning organizations that benefit from automated data hygiene and ongoing maintenance of data within Salesforce environments.

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