Market footprint Target districts and after-school programs seeking a centralized SIS for enrollment, rosters, attendance, and communications, highlighting ActivityHero as a trusted nationwide provider with experience serving 4 million users.

Product-market fit Leverage the combination of marketplace for camps and enrichment providers with district administration capabilities to upsell partnerships, premium support, and consulting services for district-wide PTOs and OST coordinators.

Growth potential With a 11-50 employee base and historical funding of 2.2M and revenue between 10M-25M, position opportunities around expansion into additional states, mobile app adoption, and enhancements for mobile-positive districts.

Technology leverage Cross-sell integration opportunities around popular tools and platforms in the tech stack (Braintree for payments, YouTube/FB for engagement, Open Graph for content sharing, Bootstrap-based UI) to simplify procurement and reduce integration effort.

Competitive edge Emphasize ActivityHero’s proven track record with districts, accessibility via an IOS app launch history, and grant-contest programs to support activity providers, presenting a compelling value prop to schools facing OST staffing and enrollments challenges.