ACTON Marketing, LLC Email Format

Financial ServicesNebraska, United States11-50 Employees

ACTON Marketing, LLC is a small- to mid-sized firm based in Lincoln, Nebraska, that specializes in direct marketing for financial services. It provides full-service direct mail programs, handling creative, production, and training to support client campaigns. Founded in 1982, ACTON was an early promoter of Free Checking through its Customer Acquisition Strategy, a program used by hundreds of financial institutions to increase account openings, deposits, and customer retention. The company has developed the TASC Predictive Statistical Model to identify high-potential target areas and maximize response, and it introduced response-generating Marketing to Women techniques for financial institution campaigns in 2003. In addition to direct mail, ACTON offers creative and campaign strategies for media beyond direct mail.

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