Community Engagement Target local arts organizations and businesses for sponsorships and program ads leveraging Actors’ Theatre Grand Rapids’ 32nd season and new Second Space Series to maximize community visibility and local engagement.

Audience Expansion Offer collaborations with nearby educational institutions and youth programs to expand audience reach through workshops, student matinees, and post-show discussions that align with school curricula.

Partnership Opportunities Propose co-produced events or shared revenue opportunities with related performing arts entities in Grand Rapids to diversify programming and reach wider audiences.

Funding & Sponsorship Position as a cost-effective cultural partner for corporate sponsorships, grants, and community foundation funding, highlighting educational programs and the new Second Space Series as differentiators.

Digital & Events Leverage the theatre’s small to mid-sized scale to offer intimate live events, hybrid performances, and targeted marketing packages that can be sold to local brands seeking experiential placement.