Growing Product Portfolio With a wide selection of 16,000 products including Chinese herbs, vitamins, supplements, and functional foods, there are ample cross-selling opportunities by bundles or customized health packages to attract diverse customer needs.

Direct-to-Consumer Focus Since the company sells exclusively to consumers, marketing efforts can be tailored to enhance online engagement, personalized offers, and subscription models to boost customer loyalty and lifetime value.

Tech-Driven Customer Service Utilizing customer engagement tools like LiveChat and website optimization technologies establishes an efficient sales funnel, allowing for prompt support and upselling during the customer journey.

Market Expansion Potential Being an established player in wellness and Chinese herbal products, there is potential for reaching new demographics through targeted digital marketing to increase market share.

Competitive Differentiation Highlighting the company's high-quality, all-natural herbal formulas and competitive pricing in marketing materials can attract health-conscious consumers seeking trusted natural remedies, creating opportunities for premium product lines.