Expanding Product Range With a catalog of over 16,000 products including Chinese herbs, vitamins, supplements, and functional foods, there is a significant opportunity to cross-sell related health and wellness products to existing customers and attract new health-conscious consumers.

Growing Consumer Base As a direct-to-consumer online retailer operating in the wellness sector, targeting individuals interested in natural remedies and alternative medicine presents a promising avenue for increasing sales through targeted marketing campaigns and educational content.

Technology Integration Utilizing advanced web technologies such as Vue.js, AMP, and LiveChat creates a streamlined online shopping experience, which can be leveraged to implement personalized recommendations, subscription options, or loyalty programs to enhance customer retention.

Market Competition Competing alongside similar small-scale herbal and supplement companies like Evergreen Herbs and Mayway, there is an opportunity to differentiate through exclusive product offerings, superior customer service, or educational initiatives to capture greater market share.

Sales Growth Potential Given the company's modest revenue range and recent market trends favoring natural health products, there is strong potential for growth by expanding marketing efforts, exploring new sales channels, and developing partnerships with wellness influencers.