Ad | Optics Email Format

Advertising ServicesNew York, United States0-1 Employees

Ad | Optics is an advertising services firm founded in 2017 by Ken Fakler and Tom Gibney and based in New York City. The company acts as an independent, objective auditor of media and advertising spend, helping clients achieve transparency and identify opportunities for cost savings and recovery. It does not own or operate media or advertising agencies, which supports a nimble approach with minimal bureaucracy when engaging with clients and their agencies.

Its team includes professionals who have worked at major global firms and agencies, such as E&Y, PwC, Omnicom, WPP, and Publicis, and the firm operates globally across many industries. The client base includes senior leaders at large multinationals, including CMOs, CFOs, CAEs, and CEOs, who seek improved transparency and more effective management of advertising contracts and relationships with agencies. Ad | Optics is recognized as a Certified LGBT Business Enterprise by the NGLCC, reflecting its supplier-diversity status.

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