Strategic Partnerships High-potential sales opportunity with Adalyser’s growing partner ecosystem, including recent integration with Captify and collaboration with ITV in the past. Leverage these alliances to propose joint campaigns, expanded audience targeting, and cross-promotional TV analytics solutions to brands seeking deeper real-time insights.

CTV/CTV Growth ActiveVoice expansion to include CTV and BVOD positions Adalyser to tap into the expanding connected TV advertising market. Target advertisers and agencies investing in OTT and cross-screen campaigns who need real-time reach, frequency, and creative optimization at scale.

Real-Time Analytics Adalyser’s real-time data and decision-making capabilities align with brands seeking immediate performance feedback and optimization. Pitch to performance marketing teams and media buyers who require faster measurement loops, attribution clarity, and incremental lift for TV campaigns.

Market Benchmarking Share of Voice and competitive benchmarking tools with ITV precedent demonstrate a value proposition for brands to measure brand presence against competitors. upsell enhanced competitive analytics, benchmarking, and ad spend optimization using BARB, Clearcast, and Nielsen data.

SMB Growth Readiness Given the small team size (2–10 employees) and sub-$1M revenue, target smaller brands and regional advertisers looking for an affordable, independent analytics platform to modernize TV buying, including quick wins in reach, frequency, and creative optimization without heavy agency fees.