Adalyser

Software DevelopmentEngland, United Kingdom2-10 Employees

Adalyser is a software company focused on modernising the television buying process. Based in Manchester, UK, the firm offers an independent analytics platform and a product called ActiveVoice that provides real-time reach, frequency data, and creative optimisation, with support for connected TV and BVOD. This combination aims to streamline decision making around airtime and campaign impacts, reducing delays in access to data for buyers and planners.
The company serves advertisers and brands seeking tighter measurement and more precise targeting across TV inventory, including collaborations with broadcasters and partners to expand coverage. Adalyser positions itself within the TV advertising and analytics space as a provider of real-time insights and market-wide solutions, extending its reach through partnerships such as recent integrations with other technology platforms. The organisation operates from Manchester and has a small team, emphasising its focus on delivering an independent analytics backbone for the TV industry.

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