Market Presence Situated adjacent to major sports complexes and serving as a full-service hotel and conference center, the company attracts corporate clients, event organizers, and sports fans, offering numerous opportunities for event management and group booking services.

Revenue Potential With an annual revenue estimated between 50 million and 100 million dollars, there is significant scope for providing premium hospitality solutions, technological upgrades, and customized guest experience offerings.

Technology Adoption The company's existing tech stack, including tools like Google Analytics and WordPress, indicates openness to digital engagement and marketing improvements, opening avenues for advanced marketing and guest engagement platforms.

Employee Base Employing up to 500 staff members, the company has a sizable workforce that can benefit from staff training, technology solutions, and operational efficiencies to enhance guest satisfaction and productivity.

Competitive Landscape Compared to larger resorts like Great Wolf and Kalahari, this hotel operates in a competitive market where partnerships in hospitality technology, marketing, and event management can help differentiate its service offerings and increase market share.