Strategic Location Situated adjacent to the Truman Sports Complex, the hotel benefits from high traffic and visibility, creating opportunities for partnerships with event organizers, sports teams, and entertainment venues to enhance guest engagement and boost occupancy rates.

Expansive Facilities With over 369 well-appointed rooms and 17,000 square feet of event space, the hotel is well-positioned to cater to large conferences, sports events, and regional conventions, offering potential upselling opportunities for event technology and corporate packages.

Digital Engagement Utilizing tools like Google Analytics and SiteCatalyst, the company actively tracks visitor behavior on its website, providing insights for targeted marketing efforts and personalized offers to increase direct bookings and loyalty.

Financial Range Revenue estimates between 50 million and 100 million USD suggest a substantial market presence, offering scope for premium service providers, technology upgrades, and partnerships to further enhance guest experience and operational efficiency.

Industry Position Operating alongside large resort competitors like Great Wolf Lodge and Kalahari Resorts, the hotel can leverage its local sports proximity and conference amenities to differentiate itself through targeted marketing, event packages, and partnership opportunities with local entertainment and sports entities.