Adbb Autour de Bébé Employee Directory
RetailFrance51-200 Employees
Adbb Autour de Bébé operates a network of baby-specialty retailers in France and its overseas territories, offering a broad range of infant products from major brands in stores and online. The business traces its roots to Group Sagam, founded in 1977, which built experience in puériculture through Autour de Bébé and New Baby. In 2015, these two brands merged to form ADDB Autour de Bébé, with the aim of strengthening the store network and modernizing the brand image. It is described as the second French network of stores specialized in puériculture.
The network targets families and parents seeking year-round access to high-quality products at competitive prices across metropolitan France and the DOM-TOM, with distribution through physical locations and the website autourdebebe.com. Based in France, the company operates as a mid-sized retailer focusing on infant care within the retail sector.