Expanding Security Offerings Addigy has recently launched the Addigy Security Suite and integrated with SentinelOne, indicating a strategic focus on enhanced security and compliance solutions. This creates an opportunity to upsell these comprehensive security offerings to existing clients seeking robust, real-time device security and compliance management for their Apple fleets.

Targeting MSPs The company's recent hires and product launches are centered on IT professionals and managed service providers (MSPs). Sales efforts can focus on MSPs looking for streamlined Apple device management and security solutions, especially those integrating with popular IT tools like ConnectWise and Zendesk, to expand Addigy's market penetration.

Market Positioning as a Leader Recognition as a top-performing MDM provider and the launch of innovative features like DISA STIG benchmarks position Addigy as an authoritative player in Apple device management. This can be leveraged to target enterprise clients requiring compliance-driven security features and to differentiate from competitors with similar, less comprehensive offerings.

Growth and Leadership Recent appointment of a new CEO and strategic hires indicate an active growth phase, suggesting strong potential for expanding sales efforts and establishing long-term customer relationships. Business development activities should capitalize on this momentum by highlighting Addigy's innovative approach and recent product enhancements.

Large and Growing Market With an estimated revenue between 50M and 100M and a sizable employee base, Addigy is well-positioned within the competitive Apple device management space. Opportunities exist to target mid-sized organizations that require scalable, easy-to-deploy MDM solutions, especially those looking for integrations and security features tailored for Apple ecosystems.