Europe Growth Addigy expanded its Europe presence in March 2026 as demand for Apple device management grows in the region, creating opportunities to partner with MSPs and IT teams. The expansion signals a growing market with a need for local support and compliance features.

Identity Expansion Addigy Identity launched in June 2026 at no extra cost to every plan, broadened the platform to include identity and access management and strengthened security. This creates cross sell opportunities to MSPs and IT teams seeking consolidated device and user security, especially with the existing SentinelOne integration.

Ecosystem Fit Addigy offers seamless integrations with popular PSA and ticketing tools like ConnectWise Manage, Autotask, Zendesk, Freshdesk and more, enabling MSPs to adopt without changing their current toolchains. This makes it easier to win and retain customers already using these ecosystems.

Credibility Boost Globee Gold awards and Globee Excellence recognition in 2026 for MDM, compliance, and customer service bolster Addigys credibility with MSPs and IT teams, supporting higher close rates and justified value in competitive bids.

Competitive Targeting Market positioning against Jamf highlights Addigy as an MSP friendly alternative with rapid deployment and transparent pricing. Target Jamf customers, emphasize quick win deployments and a strong trial experience to accelerate migrations.