Established Local Presence Addison - The Guide has been a trusted publication since 1998, serving a niche audience in the North Dallas Corridor, which presents opportunities for local advertising campaigns and community engagement initiatives.

Engaged Readership With over 500,000 readers per issue, the publication offers a highly targeted platform for brands seeking to reach local residents and visitors interested in lifestyle, entertainment, and community events, enhancing potential advertising conversions.

Growing Revenue Potential Generating between 1 million and 10 million dollars in revenue, Addison - The Guide shows substantial market presence, making it a viable partner for advertising and sponsorship opportunities in the local media space.

Strategic Market Niche The company's focus on the lifestyle and community guide sector aligns with brands looking to target the North Dallas demographic, providing an avenue for localized promotions and lifestyle partnerships.

Competition Landscape Operating alongside larger media companies like Dallas Observer and Texas Monthly, Addison - The Guide can leverage its local focus to offer customized, community-specific advertising solutions that differentiate from national brands.