Growing Workforce Addix has significantly increased its employee base, adding 20 to 25 new staff members in recent years, primarily in manufacturing roles such as sewing, laser cutting, and sublimation printing, indicating capacity expansion and rising production needs.
Expansion & Investment The company invested approximately $679,000 to renovate its headquarters after relocating from Lowell, Michigan to Jacksonville, demonstrating a commitment to infrastructure improvement and potential increased operational capacity.
Market Position With a revenue range of $1 million to $10 million and a focus on sublimation and custom team apparel, Addix operates within a competitive niche of sports apparel manufacturing, offering opportunities for premium product sourcing and customized manufacturing solutions.
Leadership Growth Strategic hires and promotions, including key leadership roles in sales and event management, suggest a focus on strengthening sales channels and market development, providing avenues for integrated sales and marketing collaborations.
Technological Capabilities Utilizing advanced production and digital tools such as sublimation, screen-printing, embroidery, and e-commerce platforms, Addix is positioned to expand its product range and streamline order fulfillment, opening opportunities for supply chain and tech-enabled services.