Growing Production Capacity Addix has significantly expanded its manufacturing capabilities by hiring around 45 additional employees and investing nearly $680,000 to renovate its headquarters, indicating a strong focus on scaling production and meeting increasing demand.

Market Expansion The relocation of headquarters from Lowell, Michigan to Jacksonville, Florida, along with the acquisition of Greatatlanticoutfitters, suggests a strategic move to access new regional markets and enhance distribution networks.

Leadership Growth Recent appointments of top executives, including a Vice President of Sales and an EVP of Event Management, reflect a commitment to strengthening sales efforts and expanding brand outreach within the sports apparel sector.

Technological Capabilities Utilizing advanced production methods like sublimation, screen-printing, embroidery, and full in-house design and transfer processes allows Addix to offer customized, high-quality products—an appealing proposition for sports teams and organizations seeking differentiation.

Revenue Opportunities With annual revenues estimated between $1 million and $10 million and a focus on apparel for high school sports teams, there are substantial cross-selling opportunities in partnership development with sports organizations and in expanding into additional athletic markets.