Growth and scale Privately owned hospitality group with a growing international portfolio spanning restaurants, bars, lounges, beach clubs, nightlife and hotels across MENA and expanding internationally, indicating ongoing partnership opportunities with regional and cross-market expansion.

Leadership and vision Led by founder CEO Tony Habre, Addmind positions itself as an entrepreneurial, risk-taking pioneer in Middle Eastern hospitality, suggesting value in high-impact strategic collaborations, concept development, and premium brand partnerships.

Brand portfolio Portfolio includes multiple well-known concepts and venues such as Be Beach, White, Bazaar, Yamas, Raspoutine Dubai, Ushuaia Dubai Harbour Experience, Leña and Smoked Room, offering potential for cross-sell, licensing, or multi-brand collaboration and event opportunities.

Tech and operations Adoption of varied tech stack components (Cybot, Cookiebot, Microsoft 365, JSON-LD, web and CMS tools) indicates openness to digital optimization, data-driven marketing, loyalty, and hospitality tech partnerships to improve guest experience and efficiency.

Market and partnerships Recent high-profile partnerships with luxury and media-aware brands (Royal Atlantis Residences, Anghami collaboration) and leadership hires (Executive Sous Chef appointments) signal opportunities in hospitality collaborations, premium culinary programs, and experiential events for upscale audiences.