Affordable reach Leverage Addy’s collective buying model to position our scalable advertising bundles to small businesses seeking cost-effective, high-frequency media campaigns with no long-term contracts.

One-stop Ad Shop Highlight Addy’s end-to-end online ad placement across magazines, websites, OOH, TV and direct mail as a streamlined solution for time-strapped small businesses to manage multiple channels from a single platform.

Mobile-first Target growth-minded SMBs that favor self-serve, multi-device purchasing experiences by emphasizing Addy’s browser and mobile-friendly interface for quick campaign creation and management.

Tech stack fit Position Addy as an attractive platform for partners and integrations with common marketing tech (Stripe for payments, Mailchimp for email, GoDaddy for domain/hosting) to unlock co-marketing and seamless onboarding.

Growth potential Capitalize on the sizable SMB market with a proven pricing advantage; propose tiered upsells (premium inventory, targeted placements, expanded analytics) to increase average order value and lifetime value.