Insights

Diverse Artist Engagement Adelaide Fringe’s open-access model attracts a wide range of local and international artists across multiple art forms, presenting significant opportunities for partners offering artist sponsorships, workshops, or collaborative projects.

Strong Community Partnerships With recent collaborations, such as partnering with the Working Women's Centre SA and NRMA Insurance, the festival demonstrates openness to community-focused initiatives and corporate sponsorships, opening avenues for targeted engagement and CSR programs.

Major Event Hosting The festival’s role as a host for prominent events like the 2027 WorldSkills Australia National Championships positions it as an attractive platform for brands seeking visibility during large, high-profile gatherings.

Winning Reputation Recognized as Australia's biggest ticketed arts festival and awarded the Best Festival to Travel For, Adelaide Fringe offers strong marketing appeal for travel, hospitality, and entertainment brands aiming to reach culturally engaged audiences.

Digital Engagement Platforms Utilizing various digital tools such as Mailchimp, React, and Google Maps indicates an active online presence and engagement strategy, providing digital marketing and sponsorship opportunities aligned with tech-savvy audiences.

Adelaide Fringe Tech Stack

Adelaide Fringe uses 8 technology products and services including Cloudflare, Mailchimp, React, and more. Explore Adelaide Fringe's tech stack below.

  • Cloudflare
    Content Management System
  • Mailchimp
    Email
  • React
    Javascript Frameworks
  • Intercom
    Live Chat
  • Google Maps
    Maps
  • Microsoft Word
    Office Suites
  • HSTS
    Security
  • Google Tag Manager
    Tag Management

Media & News

Adelaide Fringe's Email Address Formats

Adelaide Fringe uses at least 1 format(s):
Adelaide Fringe Email FormatsExamplePercentage
First_Last@adelaidefringe.com.auJohn_Doe@adelaidefringe.com.au
55%
First@adelaidefringe.com.auJohn@adelaidefringe.com.au
25%
First.Last@adelaidefringe.com.auJohn.Doe@adelaidefringe.com.au
18%
Last.First@adelaidefringe.com.auDoe.John@adelaidefringe.com.au
2%

Frequently Asked Questions

Where is Adelaide Fringe's headquarters located?

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Adelaide Fringe's main headquarters is located at 136 Frome Street Adelaide, South Australia 5000 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Adelaide Fringe's official website and social media links?

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Adelaide Fringe's official website is adelaidefringe.com.au and has social profiles on LinkedIn.

What is Adelaide Fringe's NAICS code?

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Adelaide Fringe's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Adelaide Fringe have currently?

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As of April 2026, Adelaide Fringe has approximately 129 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Ceo/Artistic Director: H. C. A.Head Of Marketing: J. P.Head Of Philanthropy & Development: K. P.. Explore Adelaide Fringe's employee directory with LeadIQ.

What industry does Adelaide Fringe belong to?

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Adelaide Fringe operates in the Entertainment Providers industry.

What technology does Adelaide Fringe use?

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Adelaide Fringe's tech stack includes CloudflareMailchimpReactIntercomGoogle MapsMicrosoft WordHSTSGoogle Tag Manager.

What is Adelaide Fringe's email format?

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Adelaide Fringe's email format typically follows the pattern of First_Last@adelaidefringe.com.au. Find more Adelaide Fringe email formats with LeadIQ.

Adelaide Fringe

Entertainment ProvidersSouth Australia, Australia51-200 Employees

Adelaide Fringe is an annual open-access arts festival run over four weeks in Adelaide, South Australia during February and March. It is the biggest ticket selling arts festival in Australia, and the second biggest Fringe festival in the world. 

It began in 1960 as an alternative to the Adelaide Festival of the Arts which offered only limited opportunity for local artists. Unlike a curated festival, the open-access nature of Adelaide Fringe means that anyone with a show, exhibition or cultural event is able to register and be part of Australia’s largest arts event. The result is one of the most diverse arts festivals in the world, renowned for fresh ideas, spontaneity and fun.

Artists from around Australia and across the globe participate alongside home-grown talent, in art forms spanning cabaret, comedy, circus, dance, film, theatre, puppetry, music, visual art & design.

Key to the operation of Adelaide Fringe is its role to support, encourage and facilitate registered artists, presenters and venues. It works to ensure that artists and presenters have the best possible experience, right through from the registration process to their performances and exhibitions.

What differentiates Adelaide Fringe from many other Fringe Festivals in the world is that alongside the ticketed open access program are the Fringe produced and/or supported special free events, which run throughout the program. 

For more information visit www.adelaidefringe.com.au

If you would like to partner with Adelaide Fringe, please contact partnerships@adelaidefringe.com.au

Section iconCompany Overview

Headquarters
136 Frome Street Adelaide, South Australia 5000 Australia
NAICS Code
71 - Arts, Entertainment, and Recreation
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Adelaide Fringe's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Adelaide Fringe's revenue is estimated to be in the range of $1M$10M

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