Insights

Expanding Event Participation Adelaide Fringe actively engages with a diverse range of artists and organizations, participating in and hosting major cultural events such as the WorldSkills Australia National Championships and Melbourne International Comedy Festival, indicating opportunities to offer event technology, sponsorships, or promotional partnerships.

Community Engagement Initiatives The festival's collaborations with community organizations like Lutheran Care and NRMA Insurance demonstrate a strong focus on community involvement and CSR activities, opening avenues for corporate partnership, sponsorship, and customized engagement programs.

Awards and Recognitions Winning national awards for accessibility highlights Adelaide Fringe's commitment to inclusive arts experiences, presenting opportunities to collaborate on accessibility technology solutions or inclusive marketing and outreach services.

Funding and Support Programs The launch of the Fringe Forward Grants for independent venues suggests an openness to support and collaboration, making it possible to offer sponsorship, technological aid, or funding solutions to new or emerging arts participants.

Digital and Tech Stack Utilization Using advanced software like Salesforce, Oracle, and marketing platforms indicates a technologically sophisticated organization receptive to digital solutions in ticketing, CRM, data analytics, and marketing automation, presenting opportunities for tailored tech partnerships or service offerings.

Adelaide Fringe Tech Stack

Adelaide Fringe uses 8 technology products and services including Salesforce, Oracle, jQuery, and more. Explore Adelaide Fringe's tech stack below.

  • Salesforce
    Customer Relationship Management
  • Oracle
    Enterprise
  • jQuery
    Javascript Libraries
  • MailerLite
    Marketing Automation
  • Mautic
    Marketing Automation
  • Honeypot
    Pre-employment Assessment
  • Loomly
    Social Media Marketing Software
  • Google Tag Manager
    Tag Management

Media & News

Adelaide Fringe's Email Address Formats

Adelaide Fringe uses at least 1 format(s):
Adelaide Fringe Email FormatsExamplePercentage
First_Last@adelaidefringe.com.auJohn_Doe@adelaidefringe.com.au
59%
First@adelaidefringe.com.auJohn@adelaidefringe.com.au
25%
First.Last@adelaidefringe.com.auJohn.Doe@adelaidefringe.com.au
14%
Last.First@adelaidefringe.com.auDoe.John@adelaidefringe.com.au
2%

Frequently Asked Questions

Where is Adelaide Fringe's headquarters located?

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Adelaide Fringe's main headquarters is located at 136 Frome St, Adelaide, South Australia 5000, AU. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Adelaide Fringe's official website and social media links?

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Adelaide Fringe's official website is adelaidefringe.com.au and has social profiles on LinkedIn.

How much revenue does Adelaide Fringe generate?

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As of September 2025, Adelaide Fringe's annual revenue reached $3.8M.

What is Adelaide Fringe's NAICS code?

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Adelaide Fringe's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Adelaide Fringe have currently?

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As of September 2025, Adelaide Fringe has approximately 101 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Marketing: J. P.Head Of Business Development: K. P.Head Of Finance: D. T.. Explore Adelaide Fringe's employee directory with LeadIQ.

What industry does Adelaide Fringe belong to?

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Adelaide Fringe operates in the Entertainment Providers industry.

What technology does Adelaide Fringe use?

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Adelaide Fringe's tech stack includes SalesforceOraclejQueryMailerLiteMauticHoneypotLoomlyGoogle Tag Manager.

What is Adelaide Fringe's email format?

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Adelaide Fringe's email format typically follows the pattern of . Find more Adelaide Fringe email formats with LeadIQ.
Adelaide Fringe

Adelaide Fringe

Entertainment ProvidersAustralia51-200 Employees

Adelaide Fringe is an annual open-access arts festival run over four weeks in Adelaide, South Australia during February and March. It is the biggest ticket selling arts festival in Australia, and the second biggest Fringe festival in the world. 

It began in 1960 as an alternative to the Adelaide Festival of the Arts which offered only limited opportunity for local artists. Unlike a curated festival, the open-access nature of Adelaide Fringe means that anyone with a show, exhibition or cultural event is able to register and be part of Australia’s largest arts event. The result is one of the most diverse arts festivals in the world, renowned for fresh ideas, spontaneity and fun.

Artists from around Australia and across the globe participate alongside home-grown talent, in art forms spanning cabaret, comedy, circus, dance, film, theatre, puppetry, music, visual art & design.

Key to the operation of Adelaide Fringe is its role to support, encourage and facilitate registered artists, presenters and venues. It works to ensure that artists and presenters have the best possible experience, right through from the registration process to their performances and exhibitions.

What differentiates Adelaide Fringe from many other Fringe Festivals in the world is that alongside the ticketed open access program are the Fringe produced and/or supported special free events, which run throughout the program. 

For more information visit www.adelaidefringe.com.au

If you would like to partner with Adelaide Fringe, please contact partnerships@adelaidefringe.com.au

Section iconCompany Overview

Headquarters
136 Frome St, Adelaide, South Australia 5000, AU
NAICS Code
71 - Arts, Entertainment, and Recreation
Employees
51-200

Section iconFunding & Financials

  • $10M

    Adelaide Fringe's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Adelaide Fringe's revenue is in the range of $10M

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