Insights

Sustainable Product Range ADLER's commitment to environmental protection through water-based, solvent-free products presents a key selling point for customers seeking eco-friendly solutions, opening opportunities to expand into markets prioritizing sustainability.

European Market Presence With an established presence in seven countries and a reputation as Austria's leading paint manufacturer, ADLER offers potential cross-border sales opportunities and partnerships throughout Europe in the construction, woodworking, and DIY sectors.

Innovative Product Development The company's dedication to investing 10% of sales in R&D to develop high-tech, innovative coatings creates opportunities to introduce these advanced products to customers seeking cutting-edge, durable finishing solutions.

Manufacturing Quality Focus Manufacturing close to European customers in Schwaz ensures high standards and quick delivery, which can be leveraged to attract clients demanding reliable and premium quality paints, varnishes, and wood protection products.

Digital Engagement Utilizing digital tools like AB Tasty, LinkedIn, and PWA indicates a focus on digital engagement and online sales channels, presenting opportunities to target DIY enthusiasts, professional painters, and B2B customers through enhanced digital marketing strategies.

ADLER Coatings Group Tech Stack

ADLER Coatings Group uses 8 technology products and services including AB Tasty, TYPO3, JSON-LD, and more. Explore ADLER Coatings Group's tech stack below.

  • AB Tasty
    A/B Testing
  • TYPO3
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Microsoft Office
    Office Suites
  • macOS
    Operating Systems & Computing Languages
  • Google Analytics
    Web Analytics

Media & News

ADLER Coatings Group's Email Address Formats

ADLER Coatings Group uses at least 1 format(s):
ADLER Coatings Group Email FormatsExamplePercentage
First.Last@adler-lacke.comJohn.Doe@adler-lacke.com
100%

Frequently Asked Questions

Where is ADLER Coatings Group's headquarters located?

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ADLER Coatings Group's main headquarters is located at 22 Bergwerkstraße Schwaz, Tirol 6130 Austria. The company has employees across 2 continents, including EuropeNorth America.

What is ADLER Coatings Group's official website and social media links?

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ADLER Coatings Group's official website is adler-lacke.com and has social profiles on LinkedIn.

What is ADLER Coatings Group's NAICS code?

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ADLER Coatings Group's NAICS code is 325 - Chemical Manufacturing.

How many employees does ADLER Coatings Group have currently?

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As of May 2026, ADLER Coatings Group has approximately 185 employees across 2 continents, including EuropeNorth America. Key team members include Coo, Member Of The Board: R. S.Spartenleitung Handel/ Head Of Wholesale&retail Business Unit: A. R.Leitung Verkauf Holzverarbeitendes Gewerbe International / Head Of Sales Joinery And Carpentry Int: B. Z.. Explore ADLER Coatings Group's employee directory with LeadIQ.

What industry does ADLER Coatings Group belong to?

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ADLER Coatings Group operates in the Chemical Manufacturing industry.

What technology does ADLER Coatings Group use?

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ADLER Coatings Group's tech stack includes AB TastyTYPO3JSON-LDjQueryMicrosoftMicrosoft OfficemacOSGoogle Analytics.

What is ADLER Coatings Group's email format?

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ADLER Coatings Group's email format typically follows the pattern of First.Last@adler-lacke.com. Find more ADLER Coatings Group email formats with LeadIQ.

When was ADLER Coatings Group founded?

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ADLER Coatings Group was founded in 1934.

ADLER Coatings Group

Chemical ManufacturingTirol, Austria51-200 Employees

With this philosophy, ADLER has become the competence leader in paints, lacquers and wood protection. Because those who put their hearts into their work do not do things by halves. Innovative spirit, quality awareness, service and sustainability are the building blocks of our success. We offer our customers perfect advice, premium service and reliable product quality.

With branches in 7 countries and trading partners throughout Europe as well as the specialist paint dealers ADLER Farbenmeister, ADLER is firmly established on the European market. Research, development and production have been carried out at our company headquarters in Schwaz in Tyrol since 1934. Here, in the heart of Europe, we are close to our customers and can guarantee the highest possible quality standards, innovative strength and sustainable production.

In the spirit of the company founder Johann Berghofer, ADLER is still a family business today. Since 1999, the company has been in the third generation of Andrea Berghofer. As the leading Austrian paint and varnish manufacturer, ADLER supplies customers worldwide with high-tech products at the highest level. We produce paints, varnishes and wood protection products for carpenters, woodworkers as well as for the furniture, parquet and window industry. In addition, we support painters and DIY enthusiasts with a complete range of paints, varnishes, wood protection and much more. 
Innovation and research play a central role for us: 10% of our annual sales are invested in the development of new and improved products and innovative technologies. More than two thirds of the approximately 10,000 articles are water-based. In this way, we avoid the use of solvents and make an important contribution to environmental and climate protection.

Every day, around 620 employees throughout Europe create the colourful world of ADLER: employees, thinking along, sharing knowledge and responsibility are their guiding principles and lived practice.

Section iconCompany Overview

Headquarters
22 Bergwerkstraße Schwaz, Tirol 6130 Austria
NAICS Code
325 - Chemical Manufacturing
Founded
1934
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    ADLER Coatings Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    ADLER Coatings Group's revenue is estimated to be in the range of $1M$10M

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