Mid-market security ADM Security Solutions operates in the mid-market segment with 51-200 employees and revenue in the 10M to 25M range, presenting a sizable but approachable target for security service expansions and service enhancements for clients with growing security needs.

Custom program design Their emphasis on tailoring security programs to client requirements indicates a-ready-to-consult sales approach. Propose modular security services and scalable monitoring packages to align with evolving client needs and expand wallet share.

Experienced personnel A reputation built on attention to detail and highly experienced staff suggests opportunities to upsell advanced training, incident response coaching, and managed security services that leverage expert personnel.

Tech-enabled ops Adoption of TrackTik, KnowBe4, SolarWinds Service Desk and other IT tools signals receptivity to integrated security platforms. Position end-to-end solutions that consolidate access control, cybersecurity awareness, and ticketing in a single ecosystem.

Growth potential With revenue in the 10M–25M band and a presence among comparable security firms, there is room to pursue strategic partnerships, new product offerings (e.g., remote monitoring, mobile patrols), and cross-sell to existing similar clients in the industry.