Collaborative partnerships Adnams has a history of partnering with other breweries to release collaborative beers, presenting an opportunity to explore joint ventures and co-branded products with potential partners in the craft beer industry.

New product launches The recent launch of a new India Pale Lager and a full redesign of core beer range indicate a focus on innovation and product expansion. This presents an opportunity to introduce these new offerings to existing customers and tap into emerging consumer trends.

Leadership change With the promotion of Jenny Hanlon to CEO, there may be a shift in strategic direction or priorities at Adnams. Engaging with the new leadership presents a sales opportunity to align products or services with the company's evolving vision.

Industry recognition Adnams' award for Best English Rye at the World Whiskies Awards 2024 highlights the company's quality and expertise in spirits. Leveraging this recognition can be a valuable selling point to target high-end spirit consumers or retailers.

Sustainability commitment Adnams' strong focus on sustainable development and environmental impact management resonates with consumers seeking socially responsible brands. Positioning products or services as eco-friendly solutions aligns with Adnams' values and may lead to partnership opportunities.