Strategic partnerships Adobe Captivate can leverage its existing relationships and momentum with enterprise marketing platforms by positioning as a key component in unified customer experiences. Target opportunities where brands seek integrated AI marketing and learning capabilities, similar to partnerships mentioned with Stagwell and sports organizations.

AI and personalization Highlight opportunities to sell advanced AI-powered learning and content personalization through Adobe’s Experience Platform and Creative/Marketing tools to clients aiming to enhance training relevance, engagement, and measurable ROAS across diverse channels.

Industry momentum Capitalize on recent industry moves that link Adobe tech with real-time data, content governance, and media workflows. Focus on prospects looking to unify content creation, deployment, and analytics, especially in sectors with complex regulatory and training needs.

Growth and expansion Position Adobe Captivate Prime LMS and Connect as scalable solutions for mid-market to enterprise clients seeking to expand eLearning footprints, integrate with existing tech stacks (Azure, Sitecore, SageMaker), and modernize training programs to drive adoption and retention.

Credentials and governance Offer consulting around content credentials and metadata management to help clients ensure asset provenance, compliance, and brand control across learning assets, aligning with digital asset management trends and security requirements.