AdTruth Email Format
Information Technology and ServicesCalifornia, United States11-50 Employees
AdTruth operates in IT services and IT consulting, focusing on helping brands identify, link, and engage audiences across digital touchpoints while maintaining consumer privacy standards globally. Its technology aims to provide a consolidated and actionable view of consumers, enabling cross-device reach, improved audience reconciliation, and more precise measurement of marketing programs, all with an emphasis on protecting data assets. The company serves marketers and digital media stakeholders seeking to enhance campaign effectiveness and ROI through more accurate audience resolution and measurement across channels. Based in San Jose, California, AdTruth is a subsidiary of Experian and functions as the digital media division of 41st Parameter, reflecting its positioning within the broader data-driven marketing and identity resolution ecosystem.