Market Position Private enrollment services provider in health care with nationwide reach and customized screening solutions; potential upsell to hospitals and systems seeking scalable payer enrollment and revenue cycle management support, leveraging their 25-50M annual revenue as a growth partner.

Target Customers Hospitals and health systems across the U.S. that require Medicaid, Worker's Compensation, Motor Vehicle, Disability, General Liability, and State/Federal exchanges enrollment support; cross-sell opportunities with payer solutions and enrollment optimization.

Strategic Acquisition APA was acquired by Kemberton in 2019, indicating integration into a broader SRCM ecosystem; sales plays can emphasize compatibility with established SRCM workflows and potential bundling of services.

Tech Enablement Tech stack includes web and analytics tools (WordPress, Crazy Egg) and engagement platforms; propose digital enrollment optimization, patient funnel analytics, and ROI reporting to hospital procurement and Revenue Cycle Management (RCM) leaders.

Financial Opportunity Reported revenue in the mid-range of tens of millions; align value proposition around scalable, cost-efficient enrollment solutions to justify ROI for mid to large health care organizations seeking payer connectivity and streamlined enrollment processes.