Analytics-driven value Target mid-market or small healthcare groups seeking advanced predictive analytics to optimize benefits, manage risk, and reduce costs. APH offers Poindexter Health Analytics Platform and I Am! Advocacy, which can be positioned to drive measurable ROI for plan sponsors.

Nurse advocacy leverage Emphasize the I Am! Nurse advocates as a differentiator to improve member health outcomes. Position as a core component of care management programs for employers looking to improve utilization and reduce claims.

Full-service enablement Sell the Full-Service Consultation as a turnkey solution for clients needing quarterly strategic reviews and actionable recommendations. Highlight ongoing program build-out support to ensure successful implementation and ongoing optimization.

Cost-reduction focus Frame conversations around driving down healthcare costs through data-driven insights and risk identification. Use Poindexter’s multi-point risk/opportunity analyses to demonstrate potential savings across a population.

Growth and partnerships Leverage APH’s Virgin Pulse affiliation to pursue co-sell partnerships with larger wellness and benefits platforms. Target organizations similar to Cerner Wellness, Castlight, or Limeade as potential strategic customers or channel partners.