Insights

Growing Customer Platform Advantage Finance recently launched the enhanced customer portal MyAdvantage, indicating an investment in improving customer engagement and digital experience, presenting an opportunity to offer additional integrated financial services or customer management solutions.

Technology Integration The company's partnership with Voyc, an AI call compliance monitoring software, demonstrates openness to adopting advanced technology solutions, suggesting potential for sales of AI-driven communication, compliance, or analytics tools.

Market Focus Operating within the non-prime motor finance sector, Advantage Finance targets customers with complex credit profiles, creating opportunities for specialized financial products, risk assessment technology, or alternative credit scoring solutions.

Mid-Size Growth With a revenue range of 10 to 25 million and a team of over 200 employees, the company displays significant growth potential and stability, making it a suitable prospect for scalable financial technology, operational efficiencies, or employee engagement solutions.

Industry Position Being a people-first finance company focused on conversational credit assessment positions Advantage Finance uniquely in customer relationship management tools, personalized service solutions, or customer experience enhancement technologies.

Advantage Finance Tech Stack

Advantage Finance uses 8 technology products and services including Cookiebot, Microsoft 365, AOS, and more. Explore Advantage Finance's tech stack below.

  • Cookiebot
    Cookie Compliance
  • Microsoft 365
    Email
  • AOS
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Google Maps
    Maps
  • PWA
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Microsoft IIS
    Web Servers

Advantage Finance's Email Address Formats

Advantage Finance uses at least 1 format(s):
Advantage Finance Email FormatsExamplePercentage
FirstLast@advantage-finance.co.ukJohnDoe@advantage-finance.co.uk
82%
Last@advantage-finance.co.ukDoe@advantage-finance.co.uk
14%
FirLast@advantage-finance.co.ukJohDoe@advantage-finance.co.uk
3%
FirstL@advantage-finance.co.ukJohnD@advantage-finance.co.uk
1%

Frequently Asked Questions

Where is Advantage Finance's headquarters located?

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Advantage Finance's main headquarters is located at Moss Road, Acorn Business Park, Units 6, 7 & 10 Grimsby, England DN32 0LW, GB. The company has employees across 3 continents, including EuropeOceaniaNorth America.

What is Advantage Finance's official website and social media links?

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Advantage Finance's official website is advantage-finance.co.uk and has social profiles on LinkedIn.

What is Advantage Finance's NAICS code?

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Advantage Finance's NAICS code is 52 - Finance and Insurance.

How many employees does Advantage Finance have currently?

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As of October 2025, Advantage Finance has approximately 201 employees across 3 continents, including EuropeOceaniaNorth America. Key team members include Chief Executive Officer: K. W.Chief Technology Officer: N. G.Chief Credit Risk Officer: A. T.. Explore Advantage Finance's employee directory with LeadIQ.

What industry does Advantage Finance belong to?

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Advantage Finance operates in the Financial Services industry.

What technology does Advantage Finance use?

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Advantage Finance's tech stack includes CookiebotMicrosoft 365AOSjQueryGoogle MapsPWAGoogle Tag ManagerMicrosoft IIS.

What is Advantage Finance's email format?

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Advantage Finance's email format typically follows the pattern of FirstLast@advantage-finance.co.uk. Find more Advantage Finance email formats with LeadIQ.

When was Advantage Finance founded?

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Advantage Finance was founded in 1999.
Advantage Finance

Advantage Finance

Financial ServicesUnited Kingdom201-500 Employees

Finance built for humans by humans.
Our friendly humans have been putting conversation before credit scores since 1999, helping thousands of people get moving, by listening to their stories and understanding their lives.
So when it comes to finance, we see more than your score.
Talk to us about cars, vans, bikes and caravans and let us help you get the advantage.

Section iconCompany Overview

Headquarters
Moss Road, Acorn Business Park, Units 6, 7 & 10 Grimsby, England DN32 0LW, GB
NAICS Code
52 - Finance and Insurance
Founded
1999
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Advantage Finance's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Advantage Finance's revenue is estimated to be in the range of $10M$25M

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