Strong Brand Recognition Advantage Ford has established a solid reputation in Calgary with consistent awards such as the Ford President's Diamond Club and the 2024 Ford President's Award, indicating high customer satisfaction and brand loyalty which can be leveraged for upselling and loyalty programs.

Comprehensive Inventory & New Vehicle Launches Having one of the largest Ford inventories in Southern Alberta along with ongoing launches of new models such as the 2023 F-Series Super Duty and 2021 F-150 reflects a focus on a wide product range and customer interest in the latest technology, opening opportunities for targeted promotions around new vehicle features.

Focus on Customer Service Receiving prestigious awards for customer service signifies a customer-centric approach that could be expanded through loyalty solutions, service maintenance packages, or technologically advanced service scheduling to drive repeat business.

Digital Presence & Tech Stack Utilizing digital platforms and technologies like WordPress, Node.js, and Cloudflare indicates an active online presence and readiness for digital marketing efforts, offering opportunities for personalized advertising, online promos, and engaging the local market.

Financial Stability & Growth Potential With revenues estimated between $25M and $50M and a focused presence in a competitive industry, there is potential for scaling sales through targeted outreach, financing options, and fleet sales to both individual and commercial clients in the region.