Established Industry Presence Advantage Merchant Services has been operating in the payment processing industry since 1990, demonstrating extensive experience and stability that can instill confidence in potential clients seeking reliable merchant services.

Customer Service Focus The company's reputation for excellent customer service presents an opportunity to differentiate in a competitive market, appealing to merchants looking for personalized and responsive support.

Market Competitiveness With revenue estimates between 1M and 10M and a lean team of 2-10 employees, the firm targets small to medium-sized businesses, offering room to expand and scale services as market demand grows.

Technology Adoption Utilizing a modern tech stack including jQuery, Google Analytics, and server infrastructure like Nginx, the company is positioned to leverage data and efficient technology for better service delivery and targeted marketing strategies.

Industry Network and Positioning Founded by an industry veteran and involved in local industry associations such as HARVA, Advantage Merchant Services is well-placed to build strategic relationships, opening doors for partnership opportunities and increased market visibility.