Advertising Research Foundation (ARF) Employee Directory
Advertising ServicesNew York, United States51-200 Employees
Advertising Research Foundation (ARF) is a New York City–based industry organization that creates and curates objective, original research for advertising practitioners. It supports the field through education, events, and networking, providing insights intended to guide marketing decisions and challenge conventional thinking. By leveraging a broad network of member companies—from brands and agencies to research firms, media, and tech—the ARF seeks to generate relevant findings and offer a platform for sharing them. Its membership—more than 400 organizations across the advertising ecosystem—reflects its role as a central hub for research-led practice. The ARF positions itself within the Advertising Services industry as a source of forward-looking solutions and leadership development for its members. In April 2026, the organization announced that long-time president and CEO Scott McDonald will retire on January 1, 2027.