Insights

Martech Leadership Advice Group is a recognized martech leader in Italy with a track record of loyalty innovations and multiple international awards, signaling strong credibility for selling advanced loyalty and engagement solutions to mid-market and enterprise brands.

Full Stack Loyalty The company offers an end-to-end loyalty and engagement stack centered on WEKIT, enabling real-time behavioral analytics, cross-industry applicability, and a wide modular toolkit, presenting opportunities to upsell additional modules, data services, and managed campaigns.

Acquisition Backbone Recent acquisitions of Leevia and E-leads strengthen their capabilities in contest engagement and performance-driven lead generation, creating cross-sell opportunities to extend into client-led growth campaigns and integrated ad-tech solutions.

WhatsApp Advantage Their WhatsApp Instant Win product demonstrates a focus on high-engagement, channel-specific activations, suggesting sales opportunities around channel-optimized campaigns, real-time lead capture, and messaging-driven loyalty tactics for consumer brands.

Growth Trajectory With a revenue range in the lower mid-market segment and a history of rapid growth and awards, Advice Group presents an appealing partner for brands seeking scalable loyalty and martech implementations, especially those aiming to accelerate digital transformation and data-driven customer journeys.

Similar companies to Advice Group

Advice Group Tech Stack

Advice Group uses 8 technology products and services including Snowplow, iCIMS, Amazon Web Services, and more. Explore Advice Group's tech stack below.

Advice Group's Email Address Formats

Advice Group uses at least 4 email formats:
Advice Group Email FormatsExamplePercentage
First.Last@advicegroup.itJohn.Doe@advicegroup.it
66%
FLast@advicegroup.itJDoe@advicegroup.it
21%
Last@advicegroup.itDoe@advicegroup.it
8%
First@advicegroup.itJohn@advicegroup.it
5%

Frequently Asked Questions

What is Advice Group's official website and social media links?

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Advice Group's official website is advicegroup.it and has social profiles on LinkedIn and Crunchbase.

How much revenue does Advice Group generate?

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As of August 2026, Advice Group's annual revenue is estimated to be $1M - $10M.

What is Advice Group's SIC code and NAICS code?

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Advice Group's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Advice Group have currently?

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As of August 2026, Advice Group has approximately 96 employees across 4 continents, including Europe, Asia and Oceania. Key team members include Cko (chief Knowledge Officer): A. B., Cio: M. T. and Chief Administrative Officer (cao): M. B. Explore Advice Group's employee directory with LeadIQ.

What industry does Advice Group belong to?

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Advice Group operates in the Marketing Services industry.

What technology does Advice Group use?

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Advice Group's tech stack includes Snowplow, iCIMS, Amazon Web Services, WordPress, Cookiebot, Postman, Atlassian Jira and ActiveCampaign.

What is Advice Group's email format?

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Advice Group's email format typically follows the pattern of First.Last@advicegroup.it. Find more Advice Group email formats with LeadIQ.

When was Advice Group founded?

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Advice Group was founded in 2006.
Advice Group logo

Advice Group

Marketing ServicesPiemonte, Italy51-200 Employees

Advice Group is a mid-sized marketing services firm based in Torino, Piemonte, founded in 2006 by Fulvio Furbatto. It pioneered Behavioural Loyalty in Italy, focusing on strengthening brand and user relationships through big data analysis and real-time, targeted actions to support sales. Its WEKIT platform collects and analyzes behavioral data in real time to provide cross-industry loyalty and engagement solutions. The group has expanded its capabilities through acquisitions of Leevia and E-leads between 2021 and 2022, broadening its end-to-end martech offering for managing the customer lifecycle from first engagement to loyalty. In 2022 it introduced WhatsApp Instant Win, a tool for running prize contests on WhatsApp to generate leads and deliver value to users in real time.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Advice Group's revenue is estimated to be in the range of $1M - $10M

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