Advice Group
Marketing ServicesPiemonte, Italy51-200 Employees
Advice Group is a mid-sized marketing services firm based in Torino, Piemonte, founded in 2006 by Fulvio Furbatto. It pioneered Behavioural Loyalty in Italy, focusing on strengthening brand and user relationships through big data analysis and real-time, targeted actions to support sales. Its WEKIT platform collects and analyzes behavioral data in real time to provide cross-industry loyalty and engagement solutions. The group has expanded its capabilities through acquisitions of Leevia and E-leads between 2021 and 2022, broadening its end-to-end martech offering for managing the customer lifecycle from first engagement to loyalty. In 2022 it introduced WhatsApp Instant Win, a tool for running prize contests on WhatsApp to generate leads and deliver value to users in real time.