Insights

Martech Leadership Advice Group is a recognized martech leader in Italy with a track record of multiple international awards and FT1000 growth recognition, signaling credibility when engaging potential enterprise clients seeking sophisticated loyalty and engagement solutions.

Full Stack Loyalty The company offers an end-to-end loyalty and engagement platform (WEKIT) with real-time behavioral data, 50+ modular microservices, gamification, and cross-industry applicability, presenting opportunities to upsell integrated loyalty, data analytics, and personalized messaging services.

Posture for Growth Recent acquisitions of Leevia and E-leads enhance lead generation, contest engagement, and performance marketing capabilities, creating a compelling cross-sell proposition to clients seeking complete demand generation to loyalty maturity.

WhatsApp Opportunity The WhatsApp Instant Win product showcases a capability to drive real-time engagement on a globally dominant messaging channel, opening sales avenues with brands prioritizing instant customer interaction, lead capture, and prize-driven campaigns.

Financials & Scale With size and revenue in the $1M–$10M range and a 51–200 employee base, Advice Group is well-positioned for SMB-to-Mid market expansion, offering a scalable platform to mid-market brands seeking measurable loyalty ROI and faster time-to-value.

Similar companies to Advice Group

Advice Group Tech Stack

Advice Group uses 8 technology products and services including Snowplow, iCIMS, Amazon Web Services, and more. Explore Advice Group's tech stack below.

Advice Group's Email Address Formats

Advice Group uses at least 4 email formats:
Advice Group Email FormatsExamplePercentage
First.Last@advicegroup.itJohn.Doe@advicegroup.it
66%
FLast@advicegroup.itJDoe@advicegroup.it
21%
Last@advicegroup.itDoe@advicegroup.it
8%
First@advicegroup.itJohn@advicegroup.it
5%

Frequently Asked Questions

What is Advice Group's official website and social media links?

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Advice Group's official website is advicegroup.it and has social profiles on LinkedIn and Crunchbase.

How much revenue does Advice Group generate?

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As of October 2026, Advice Group's annual revenue is estimated to be $1M - $10M.

What is Advice Group's SIC code and NAICS code?

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Advice Group's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Advice Group have currently?

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As of October 2026, Advice Group has approximately 96 employees across 5 continents, including Europe, Asia and Oceania. Key team members include Cko (chief Knowledge Officer): A. B., Cio: M. T. and Chief Administrative Officer (cao): M. B. Explore Advice Group's employee directory with LeadIQ.

What industry does Advice Group belong to?

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Advice Group operates in the Marketing Services industry.

What technology does Advice Group use?

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Advice Group's tech stack includes Snowplow, iCIMS, Amazon Web Services, WordPress, Cookiebot, Postman, Atlassian Jira and ActiveCampaign.

What is Advice Group's email format?

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Advice Group's email format typically follows the pattern of First.Last@advicegroup.it. Find more Advice Group email formats with LeadIQ.

When was Advice Group founded?

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Advice Group was founded in 2006.
Advice Group logo

Advice Group

Marketing ServicesPiemonte, Italy51-200 Employees

Advice Group is a mid-sized marketing services firm based in Torino, Piemonte, founded in 2006 by Fulvio Furbatto. It pioneered Behavioural Loyalty in Italy, focusing on strengthening brand and user relationships through big data analysis and real-time, targeted actions to support sales. Its WEKIT platform collects and analyzes behavioral data in real time to provide cross-industry loyalty and engagement solutions. The group has expanded its capabilities through acquisitions of Leevia and E-leads between 2021 and 2022, broadening its end-to-end martech offering for managing the customer lifecycle from first engagement to loyalty. In 2022 it introduced WhatsApp Instant Win, a tool for running prize contests on WhatsApp to generate leads and deliver value to users in real time.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Advice Group's revenue is estimated to be in the range of $1M - $10M

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