Strong Niche Focus AEQU specializes in retail consulting with a focus on Lightspeed Retail POS and Touch Bistro POS for restaurants, presenting opportunities to offer tailored POS solutions and integrations to similar retail and hospitality clients looking to modernize their technology stack.

Strategic Partnerships The company's partnership with Shopify Plus highlights its openness to collaborations and industry engagement, indicating potential for expanding service offerings through e-commerce and POS integrations for retail clients seeking omnichannel solutions.

Tech Adoption Help AEQU assists small businesses and individuals in integrating Apple technologies into daily operations, opening opportunities to cross-sell devices, software, and ongoing tech support services to small business owners seeking to enhance their digital workflows.

Revenue Growth Potential With a revenue range of 1M to 10M and a focus on retail tech solutions, AEQU presents potential sales opportunities in expanding its client base within retail and hospitality sectors, especially those exploring POS upgrades or digital transformation strategies.

Market Positioning Operating in the IT services and consulting segment with a regional base in Oklahoma City, AEQU can be approached for local market expansion and service diversification, targeting retail businesses aiming to leverage specialized retail and tech consulting post-pandemic recovery.