Boutique scale Target hospitality suppliers and experience vendors that cater to small, high-touch properties. Aerie's Resort operates with a lean team and multiple on-site offerings (winery, lodging, zipline, event center), presenting upsell opportunities through integrated packages and cross-promotions with local attractions.

Cross-sell partnerships Leverage recent partnerships with FareHarbor and Wiegand Sports to position complementary tech and activity vendors as preferred partners. Propose bundled sales to regional tourism boards and wedding/conference planners seeking turnkey experiences near the St. Louis metro area.

Digital booking boosts Capitalize on online booking momentum by offering specialized on-site experiences (tours, tastings, private events) via FareHarbor-like platforms. Emphasize easy-to-use, mobile-friendly booking to convert geographic spillover guests from nearby markets.

Event-led growth Position Aerie's Terrace as a premier Midwest venue for weddings and corporate events. Develop targeted proposals for wedding planners, mid-market corporations, and associations looking for scenic, all-in-one event services with lodging and activities.

Regional tourism fit Align with regional tourism trends toward staycations and experiential attractions. Offer value-added packages combining lodging, winery experiences, zipline adventures, and local artisan shopping to capture visitors from the central/southern Illinois and greater St. Louis regions.