Market Expansion Activity Aeromar actively launched new regional routes within Mexico, such as Mérida to Cozumel and Chetumal, and added services between Mexico City and Aguascalientes, indicating ongoing efforts to expand its route network and increase regional connectivity.

Strategic Partnerships The airline's collaboration with Travelweek Group in 2022 to broaden destination access demonstrates openness to strategic alliances, which could facilitate cross-promotional sales opportunities and joint marketing initiatives.

Market Focus on Mexico With a strong regional presence in Mexico and routes connecting major destinations like Cancun, Havana, and McAllen, Aeromar is well-positioned to offer targeted travel solutions within the Mexican and nearby international markets.

Technology Adoption Utilization of industry-standard web technologies such as React, styled-components, and Google Tag Manager suggests a focus on digital engagement and data analytics, presenting opportunities for digital marketing and customer engagement solutions.

Recent Discontinuation Aeromar ceased operations as of February 15, 2023, indicating a potential need for business recovery solutions, operational consultancy, or partnership discussions to assist in future strategic planning and market re-entry efforts.