Longstanding Market Presence Aerus has a history dating back to 1924 and is recognized as one of the top 100 direct selling companies, indicating strong brand loyalty and a well-established customer base that can be leveraged for cross-promotional opportunities.

High Customer Satisfaction With over 99% of customers expressing satisfaction through repeat business and referrals, there is a significant opportunity to expand product lines through satisfied existing customers and capitalize on word-of-mouth marketing.

Focus on Healthy Homes Aerus specializes in creating healthier, safer living environments with advanced water purification technologies, making it an ideal partner for health-conscious consumers and wellness-focused campaigns.

Technological Engagement The company's integration of various digital tools like Facebook Pixel, Google Tag Manager, and Microsoft Clarity suggests an active digital marketing strategy that can be optimized for targeted sales outreach and data-driven campaigns.

Growth in Water Technologies Aerus’s dedicated water purification division operates within a multi-billion dollar industry, presenting substantial opportunities for upselling, product diversification, and partnerships in the expanding home health and sustainability markets.